Executive Communications Director Deb Guinan writes about one blog with multiple personalities.
What’s a communicator to do? The dean of your college [or a researcher/professor/senior leader] wants to start a blog, but doesn’t have time to do more than one or two entries per semester.
Or maybe a faculty member in your area has an idea for an editorial – but you know it’s an uphill battle to land the New York Times.
Buckeye Voices will be included in The Ohio State Alumni Magazine through its “Voices” essay, which reaches approximately 140,000 alumni.
Enter Buckeye Voices, a new Ohio State blog created to showcase the great stories from many different places and voices across the university – a nod to the notion that the whole is greater than the sum of its parts.
And with Ohio State’s significant reach through its social media and communications channels, these stories are able to reach a sizable audience. Buckeye Voices is promoted through a #BuckeyeVoices hashtag on Twitter and in university communications such as Connect e-news and osu.edu. Buckeye Voices will be included in The Ohio State Alumni Magazine through its “Voices” essay, which reaches approximately 140,000 alumni.
In early 2014, Kristen Convery and I worked with designer Kevin Miller, Interactive Communications, to get this project off the ground. (Full disclosure: The blog launched after months of back-burner simmering, due to presidential transitions and other projects that kept us busy.)
Since then, contributors have blogged on everything from a scrap of 11th-century parchment to the cost of a modern-day prom. We’re hopeful that we’ll be able to attract guest writers that include faculty, staff, alumni and standout students.
We will occasionally integrate blogs that appear elsewhere first. Case in point: this essay by Provost Joseph A. Steinmetz on the neuroscience of memories, published first in the Ohio State Alumni Magazine.
No time to contribute this week? No problem. Just reach out when the inspiration strikes at BuckeyeVoices@osu.edu.