Blog

  • EditorialMar 10, 2015
    Keeping our ears and minds open
    Keeping our ears and minds open
    Editor Mary Alice Casey shares how magazine benefits from readers’ feedback.
  • EditorialFeb 17, 2015
    <em>onCampus</em> receives recognition
    onCampus receives recognition
    Jeff McCallister, editor of onCampus, Ohio State's faculty and staff newspaper, writes about the publication's recent CASE Silver Award recognition for “Best Tabloid/Newsletter for Internal Audience.”
  • Brand & MarketingFeb 06, 2015
    Thinking outside of the brand box: standing out while blending in
    Thinking outside of the brand box: standing out while blending in
    How do you make your college or unit stand out while staying in-line with the university brand? Graphic designer Kerri McTigue writes about some less-than-ordinary optometry creations.
  • EditorialFeb 02, 2015
    Leveraging a National Championship
    Leveraging a National Championship
    Record web traffic to osu.edu. Thousands of new social media followers. Strategic media messages. Find out how the Bucks' big win translated to communications success.
  • InteractiveJan 06, 2015
    2014: The year in review
    2014: The year in review
    Interactive Director Jim Burgoon compiled this list of the most popular content on Ohio State's most trafficked properties.
  • Brand & MarketingDec 19, 2014
    From vision to creation: The development of the optometry brand
    From vision to creation: The development of the optometry brand
    Graphic designer Kerri McTigue writes about the development of the College of Optometry brand under new university brand guidelines.
  • Media & PRDec 08, 2014
    Strengthening Ohio State’s national reputation
    Strengthening Ohio State’s national reputation
    Senior Director Jeff Grabmeier gives an inside look at the ScienceWriters2014 conference hosted by Ohio State.
  • EditorialDec 01, 2014
    Engage. Entertain. Educate.
    Engage. Entertain. Educate.
    Ohio State Alumni magazine Editor Mary Alice Casey lays out the publication’s role.
  • Brand & MarketingNov 24, 2014
    An inside look at clinical branding
    An inside look at clinical branding
    Graphic designer Kerri McTigue writes about the creation of a clinical “sub-brand” for the College of Optometry.
  • EditorialNov 17, 2014
    A blitz of inspiration
    A blitz of inspiration
    This fall, photographer Jo McCulty organized the first Ohio State photo blitz. She writes about how 27 photographers' work came together in one great project.


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