Latest Blog Posts
Brand & MarketingNov 24, 2014
An inside look at clinical branding
Graphic designer Kerri McTigue writes about the creation of a clinical “sub-brand” for the College of Optometry.
EditorialNov 17, 2014
A blitz of inspiration
This fall, photographer Jo McCulty organized the first Ohio State photo blitz. She writes about how 27 photographers' work came together in one great project.
EditorialNov 10, 2014
The anatomy of a redesign
Director of Publications Jay Hansen gives you a behind-the-scenes look at the process that led to the redesign of Ohio State Alumni magazine.
EditorialOct 30, 2014
Using all of your storytelling strengths
Senior Writer Monica DeMeglio explains how a team uses a focused approach to storytelling in different media when pulling together a compelling, complementary package.
EditorialOct 21, 2014
The flexibility behind the guidelines
Multimedia Producer Randy Walk writes about creatively applying Ohio State's brand guidelines to different video products.
EditorialOct 13, 2014
Emphasizing the "social" in social media
How do you make social media truly “social?” It’s all about engagement, writes communication specialist Lauren Boyd.