Latest Blog Posts

  • EditorialOct 30, 2014
    Using all of your storytelling strengths
    Using all of your storytelling strengths
    Senior Writer Monica DeMeglio explains how a team uses a focused approach to storytelling in different media when pulling together a compelling, complementary package.
  • EditorialOct 21, 2014
    The flexibility behind the guidelines
    The flexibility behind the guidelines
    Multimedia Producer Randy Walk writes about creatively applying Ohio State's brand guidelines to different video products.
  • EditorialOct 13, 2014
    Emphasizing the
    Emphasizing the "social" in social media
    How do you make social media truly “social?” It’s all about engagement, writes communication specialist Lauren Boyd.
  • EditorialOct 07, 2014
    Great, a viral video! Now: What does it mean for Ohio State?
    Great, a viral video! Now: What does it mean for Ohio State?
    The band's Wizard of Oz-themed halftime show is the first video on Ohio State's YouTube channel to top 1 million views. Multimedia Director Kristen Convery writes about what that means for the university.
  • AdvancementSep 25, 2014
    New web home for alumni
    New web home for alumni
    Digital Strategist Connie Wanstreet shares the backstory on the new alumni web site and her favorite feature.
  • AdvancementSep 02, 2014
    UC Academy 2014-15
    UC Academy 2014-15
    Senior Director of Strategic Initiatives Raegan Schneider shares the fall UC Academy schedule.
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