Latest Blog Posts

  • Brand & MarketingNov 24, 2014
    An inside look at clinical branding
    An inside look at clinical branding
    Graphic designer Kerri McTigue writes about the creation of a clinical “sub-brand” for the College of Optometry.
  • EditorialNov 17, 2014
    A blitz of inspiration
    A blitz of inspiration
    This fall, photographer Jo McCulty organized the first Ohio State photo blitz. She writes about how 27 photographers' work came together in one great project.
  • EditorialNov 10, 2014
    ​The anatomy of a redesign
    ​The anatomy of a redesign
    Director of Publications Jay Hansen gives you a behind-the-scenes look at the process that led to the redesign of Ohio State Alumni magazine.
  • EditorialOct 30, 2014
    Using all of your storytelling strengths
    Using all of your storytelling strengths
    Senior Writer Monica DeMeglio explains how a team uses a focused approach to storytelling in different media when pulling together a compelling, complementary package.
  • EditorialOct 21, 2014
    The flexibility behind the guidelines
    The flexibility behind the guidelines
    Multimedia Producer Randy Walk writes about creatively applying Ohio State's brand guidelines to different video products.
  • EditorialOct 13, 2014
    Emphasizing the
    Emphasizing the "social" in social media
    How do you make social media truly “social?” It’s all about engagement, writes communication specialist Lauren Boyd.
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